{"id":11,"date":"2025-09-27T16:32:51","date_gmt":"2025-09-27T14:32:51","guid":{"rendered":"https:\/\/waylab.fr\/?page_id=11"},"modified":"2026-01-15T15:40:40","modified_gmt":"2026-01-15T14:40:40","slug":"services","status":"publish","type":"page","link":"https:\/\/waylab.fr\/?page_id=11","title":{"rendered":"Services"},"content":{"rendered":"\n<div class=\"wp-block-group services-wrap is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Services compl\u00e9mentaires<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">En compl\u00e9ment de l\u2019audit strat\u00e9gique et du repositionnement, <br>j\u2019interviens ponctuellement sur des probl\u00e9matiques sp\u00e9cifiques, lorsque le cadre et les priorit\u00e9s ont \u00e9t\u00e9 clarifi\u00e9s.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity way-sep\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-5490d0cc wp-block-group-is-layout-constrained\" style=\"padding-top:56px;padding-bottom:56px\">\n<div class=\"wp-block-columns services-grid is-layout-flex wp-container-core-columns-is-layout-43d59101 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group service-card has-border-color has-cardbg-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:#00000010;border-width:1px;border-radius:8px;margin-top:0;margin-bottom:0;padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px\">\n<h3 class=\"wp-block-heading has-text-align-center has-terracotta-color has-text-color has-raleway-font-family\" id=\"copywriting\">Coaching d\u00e9cisionnel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Accompagnement ponctuel ou r\u00e9gulier pour aider \u00e0 prendre du recul, arbitrer entre plusieurs options et clarifier des d\u00e9cisions strat\u00e9giques dans des contextes complexes ou contraints.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/waylab.fr\/?page_id=428\">Voir comment se d\u00e9roule l\u2019audit strat\u00e9gique<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group service-card has-border-color has-cardbg-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:#00000010;border-width:1px;border-radius:8px;padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px\">\n<h3 class=\"wp-block-heading has-text-align-center has-terracotta-color has-text-color has-raleway-font-family\" id=\"seo\">Copywriting cibl\u00e9 (pitch, landing pages)<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Travail sur les discours, les textes et les supports cl\u00e9s, une fois le positionnement clarifi\u00e9 : pitch de projet, pages de pr\u00e9sentation, messages strat\u00e9giques.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group service-card has-border-color has-cardbg-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:#00000010;border-width:1px;border-radius:8px;padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px\">\n<h3 class=\"wp-block-heading has-text-align-center has-terracotta-color has-text-color has-raleway-font-family\" id=\"seo\">Visibilit\u00e9 LinkedIn &amp; contenu strat\u00e9gique<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Accompagnement sur la visibilit\u00e9 et les contenus LinkedIn, lorsque ceux-ci s\u2019inscrivent dans une strat\u00e9gie globale et coh\u00e9rente, d\u00e9finie en amont.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-5490d0cc wp-block-group-is-layout-constrained\" style=\"padding-top:56px;padding-bottom:56px\">\n<div class=\"wp-block-columns services-grid is-layout-flex wp-container-core-columns-is-layout-43d59101 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group service-card has-border-color has-cardbg-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:#00000010;border-width:1px;border-radius:8px;margin-top:0;margin-bottom:0;padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px\">\n<h3 class=\"wp-block-heading has-text-align-center has-terracotta-color has-text-color has-raleway-font-family\" id=\"copywriting\">Ce que je ne propose pas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je n\u2019interviens pas sur des missions d\u2019ex\u00e9cution isol\u00e9es sans r\u00e9flexion strat\u00e9gique pr\u00e9alable.<br>L\u2019objectif est toujours de travailler sur des bases claires, coh\u00e9rentes et assum\u00e9es.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group service-card has-border-color has-cardbg-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:#00000010;border-width:1px;border-radius:8px;padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/waylab.fr\/?page_id=17\">\u00c9changer 10 minutes sur votre projet<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour d\u00e9terminer si l\u2019un de ces accompagnements est pertinent, un <strong>audit strat\u00e9gique<\/strong> constitue le point de d\u00e9part le plus efficace.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Services compl\u00e9mentaires En compl\u00e9ment de l\u2019audit strat\u00e9gique et du repositionnement, j\u2019interviens ponctuellement sur des probl\u00e9matiques sp\u00e9cifiques, lorsque le cadre et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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